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Martha Stewart Products Launching Tuesday
Posted by: admin | April 27, 2007
The Martha Stewart Crafts™ line is scheduled to debut Tuesday, May 1, at more than 900 Michaels stores in the U.S. and Canada. However, Craftrends has received reports the products are already available in at least one store.
The line is made up of more than 650 SKUs and features an array of materials for paper crafting and scrapbooking, with exclusive paper designs, embellishments, tools, binders, and storage systems. Included are rubber stamps, 56 colors of markers and pens, 30 colors of glitter, and 17 varieties of adhesives and tapes, including specially designed adhesive-backed patterned ribbons that can be mitered to create frames. There are also 38 specialized tools, including craft punches, three sizes of scissors, and a bone folder. New seasonal and holiday themed products will be introduced throughout the year.
The products are designed by Martha Stewart Living Omnimedia and manufactured by EK Success, and will be featured on television on The Martha Stewart Show. In addition, tools, templates, paper products, how-to tutorials, and message boards for exchanging ideas are featured on www.marthastewart.com.
Topics: Industry News |
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